The Power of Brand
in AppSec, DevSec, DevSecOps (What’s in an acronym!?)
11AM EST and 5PM CET
Jim Loughran, Principal Consultant from Secure Code Warrior
Jim Loughran, Principal Consultant from Secure Code Warrior
In AppSec, lasting program impact demands more than just tech—it needs a strong brand. A powerful identity ensures your initiatives resonate and drive sustained engagement within your developer community.
A brand name or TLA/FLA (come along and find out what these mean!) can also act as a positive bridge between Security & Engineering when it is a ‘widely known term’ to both sides of the Great AppDevSec divide.
Join us to explore the critical role of program branding (Enabler of Success #8). We'll share practical ways to create or leverage an existing brand, saving you time and stress, and ensuring your secure coding program truly shines.
In the session, we’ll talk about:
- Why Branding is Crucial: How a distinct program identity fosters developer buy-in and participation.
- Driving Engagement: Strategies to motivate developers and reduce resistance.
- Leveraging Expertise: Collaborating with internal Marketing teams to professionalise your brand.
- Achieving Maturity: How strong branding contributes to overall program success and continuous improvement.
This webinar is for AppSec managers, security and engineering leaders ready to elevate their secure coding programs. Discover how the power of brand can transform your initiatives.
We know these times may not suit everyone, so if you'd like to listen to the webinar at a more sociable hour please register and we'll send you a recording.
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