Webinar

The Power of Brand

in AppSec, DevSec, DevSecOps (What’s in an Acronym!?)

Thursday, September 25, 2025
11AM EST and 5PM CET

Speakers:
Jim Loughran, Principal Consultant from Secure Code Warrior

In AppSec, lasting program impact demands more than just tech—it needs a strong brand. A powerful identity ensures your initiatives resonate and drive sustained engagement within your developer community.

A brand name or TLA/FLA (come along and find out what these mean!) can also act as a positive bridge between Security & Engineering when it is a ‘widely known term’ to both sides of the Great AppDevSec divide.

Watch on-demand to explore the critical role of program branding (Enabler of Success #8). We'll share practical ways to create or leverage an existing brand, saving you time and stress, and ensuring your secure coding program truly shines.

In the recording, we’ll talk about:

Why Branding is Crucial: How a distinct program identity fosters developer buy-in and participation.
Driving Engagement: Strategies to motivate developers and reduce resistance.
Leveraging Expertise: Collaborating with internal Marketing teams to professionalise your brand.
Achieving Maturity: How strong branding contributes to overall program success and continuous improvement.

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Watch on demand

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Watch on demand